# Service innovation and adoption in industrial markets: An SME perspective

> Research article (Industrial Marketing Management, 2019) · cited 75× · AI/ML

**Wikidata**: [openalex:W2954657257](https://www.wikidata.org/wiki/openalex:W2954657257)  
**Source**: https://4ort.xyz/entity/service-innovation-and-adoption-in-industrial-markets-an-sme-perspective