# Service Innovation: A New Conceptualization and Path Forward

> Research article (Journal of Service Research, 2020) · cited 166× · AI/ML

**Wikidata**: [openalex:W3009165041](https://www.wikidata.org/wiki/openalex:W3009165041)  
**Source**: https://4ort.xyz/entity/service-innovation-a-new-conceptualization-and-path-forward