# Separate and joint effects of advertising and placement

> Research article (Journal of Business Research, 2015) · cited 30× · AI/ML

**Wikidata**: [openalex:W1010345450](https://www.wikidata.org/wiki/openalex:W1010345450)  
**Source**: https://4ort.xyz/entity/separate-and-joint-effects-of-advertising-and-placement