# Sentiment drivers of hotel customers: a hybrid approach using unstructured data from online reviews

> Research article (Asia-Pacific Journal of Business Administration, 2020) · cited 24× · AI/ML

**Wikidata**: [openalex:W3093725369](https://www.wikidata.org/wiki/openalex:W3093725369)  
**Source**: https://4ort.xyz/entity/sentiment-drivers-of-hotel-customers-a-hybrid-approach-using-unstructured-data-from-online-reviews