# Sentiment analysis and social media analytics in brand management: Techniques, trends, and implications

> Research article (World Journal of Advanced Research and Reviews, 2024) · cited 11× · AI/ML

**Wikidata**: [openalex:W4401404184](https://www.wikidata.org/wiki/openalex:W4401404184)  
**Source**: https://4ort.xyz/entity/sentiment-analysis-and-social-media-analytics-in-brand-management-techniques-trends-and-implications