# Sense-making in business markets – the interplay between cognition, action and outcomes

> Research article (Industrial Marketing Management, 2015) · cited 49× · AI/ML

**Wikidata**: [openalex:W1966026273](https://www.wikidata.org/wiki/openalex:W1966026273)  
**Source**: https://4ort.xyz/entity/sense-making-in-business-markets-the-interplay-between-cognition-action-and-outcomes