# Semantic analysis and the evolution towards participative branding: Do locals communicate the same destination brand values as DMOs?

> Research article (PLoS ONE, 2018) · cited 14× · AI/ML

**Wikidata**: [openalex:W2900319697](https://www.wikidata.org/wiki/openalex:W2900319697)  
**Source**: https://4ort.xyz/entity/semantic-analysis-and-the-evolution-towards-participative-branding-do-locals-communicate-the-same-destination-brand-valu