# Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges

> Research article (Journal of the Academy of Marketing Science, 2018) · cited 66× · AI/ML

**Wikidata**: [openalex:W2807304076](https://www.wikidata.org/wiki/openalex:W2807304076)  
**Source**: https://4ort.xyz/entity/selling-general-and-administrative-expense-sga-based-metrics-in-marketing-conceptual-and-measurement-challenges