# Self-Control and Touch: When Does Direct Versus Indirect Touch Increase Hedonic Evaluations and Consumption of Food

> Research article (Journal of Retailing, 2019) · cited 28× · AI/ML

**Wikidata**: [openalex:W2992120266](https://www.wikidata.org/wiki/openalex:W2992120266)  
**Source**: https://4ort.xyz/entity/self-control-and-touch-when-does-direct-versus-indirect-touch-increase-hedonic-evaluations-and-consumption-of-food