# Self-broadcasting or cooperating with streamers? A perspective on live streaming sales of fresh products

> Research article (Electronic Commerce Research and Applications, 2024) · cited 36× · AI/ML

**Wikidata**: [openalex:W4391470035](https://www.wikidata.org/wiki/openalex:W4391470035)  
**Source**: https://4ort.xyz/entity/self-broadcasting-or-cooperating-with-streamers-a-perspective-on-live-streaming-sales-of-fresh-products