# Self-branding strategies of online freelancers on Upwork

> Research article (New Media & Society, 2022) · cited 46× · AI/ML

**Wikidata**: [openalex:W4285594255](https://www.wikidata.org/wiki/openalex:W4285594255)  
**Source**: https://4ort.xyz/entity/self-branding-strategies-of-online-freelancers-on-upwork