# Segmenting multichannel consumers across search, purchase and after-sales

> Research article (Journal of Retailing and Consumer Services, 2016) · cited 115× · AI/ML

**Wikidata**: [openalex:W2518063856](https://www.wikidata.org/wiki/openalex:W2518063856)  
**Source**: https://4ort.xyz/entity/segmenting-multichannel-consumers-across-search-purchase-and-after-sales