# Seeking relief or reward? A utilitarian-hedonic journey perspective on escapism

> Research article (European Journal of Marketing, 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4400046166](https://www.wikidata.org/wiki/openalex:W4400046166)  
**Source**: https://4ort.xyz/entity/seeking-relief-or-reward-a-utilitarian-hedonic-journey-perspective-on-escapism