# Seeing is not necessarily liking: Advancing research on package design with eye-tracking

> Research article (Journal of Business Research, 2017) · cited 96× · AI/ML

**Wikidata**: [openalex:W2610337414](https://www.wikidata.org/wiki/openalex:W2610337414)  
**Source**: https://4ort.xyz/entity/seeing-is-not-necessarily-liking-advancing-research-on-package-design-with-eye-tracking