# Secrets and Likes: The Drive for Privacy and the Difficulty of Achieving It in the Digital Age

> Research article (Journal of Consumer Psychology, 2020) · cited 269× · AI/ML

**Wikidata**: [openalex:W3084045387](https://www.wikidata.org/wiki/openalex:W3084045387)  
**Source**: https://4ort.xyz/entity/secrets-and-likes-the-drive-for-privacy-and-the-difficulty-of-achieving-it-in-the-digital-age