# Scarcity and Consumer Decision Making: Is Scarcity a Mindset, a Threat, a Reference Point, or a Journey?

> Research article (Journal of the Association for Consumer Research, 2020) · cited 78× · AI/ML

**Wikidata**: [openalex:W3041671781](https://www.wikidata.org/wiki/openalex:W3041671781)  
**Source**: https://4ort.xyz/entity/scarcity-and-consumer-decision-making-is-scarcity-a-mindset-a-threat-a-reference-point-or-a-journey