# Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models

> Research article (Journal of Marketing Research, 2020) · cited 12× · AI/ML

**Wikidata**: [openalex:W3091505755](https://www.wikidata.org/wiki/openalex:W3091505755)  
**Source**: https://4ort.xyz/entity/scalable-target-marketing-distributed-markov-chain-monte-carlo-for-bayesian-hierarchical-models