# Saying “No” to Cake or “Yes” to Kale: Approach and Avoidance Strategies in Pursuit of Health Goals

> Research article (Psychology and Marketing, 2016) · cited 16× · AI/ML

**Wikidata**: [openalex:W2482195814](https://www.wikidata.org/wiki/openalex:W2482195814)  
**Source**: https://4ort.xyz/entity/saying-no-to-cake-or-yes-to-kale-approach-and-avoidance-strategies-in-pursuit-of-health-goals