# Satellite fans engagement with social networking sites influence on sport team brand equity: A UGT perspective

> Research article (Digital Business, 2023) · cited 16× · AI/ML

**Wikidata**: [openalex:W4381188209](https://www.wikidata.org/wiki/openalex:W4381188209)  
**Source**: https://4ort.xyz/entity/satellite-fans-engagement-with-social-networking-sites-influence-on-sport-team-brand-equity-a-ugt-perspective