# Sandra Loureiro

> researcher, portuguese marketing scientist

**Wikidata**: [Q57908313](https://www.wikidata.org/wiki/Q57908313)  
**Source**: https://4ort.xyz/entity/sandra-loureiro

## Summary
Sandra Loureiro is a Portuguese researcher and marketing scientist born in 1967. She is affiliated with ISCTE – Lisbon University Institute and is known for her work in marketing science, consumer behavior, and the application of artificial intelligence, virtual reality, and augmented reality in marketing.

## Biography
- Born: 1967
- Nationality: Portugal
- Education: Doctor of Philosophy from University of Extremadura - Badajoz Campus (2002-2006); studied at Lisbon School of Economics and Management (2000-2002) and Instituto Superior Técnico (1985-1991).
- Known for: Research in marketing science, marketing, consumer behavior, virtual reality, augmented reality, artificial intelligence, and brand.
- Employer(s): ISCTE – Lisbon University Institute (since 2012), University of Aveiro (2007-2012), Universidade Lusófona (1998-2007).
- Field(s): Marketing science, marketing, consumer behavior, virtual reality, augmented reality, artificial intelligence, brand.

## Contributions
Sandra Loureiro's contributions primarily lie in her extensive research and academic work within the fields of marketing science and consumer behavior. Her research interests span modern technological applications in marketing, including artificial intelligence, virtual reality, and augmented reality, as well as the study of brand dynamics. As a researcher and university teacher, she contributes to the advancement of knowledge in these areas. While specific publications or concrete outcomes like patents or products are not detailed in the provided source material, her academic career and focus on these evolving fields indicate her role in exploring and disseminating insights into how technology shapes marketing strategies and consumer interactions. She is also slated to receive the Mulheres na Ciência award in 2025.

## FAQs
### Q: What is Sandra Loureiro's nationality and primary occupation?
A: Sandra Loureiro is a Portuguese researcher and university teacher. She is primarily known as a marketing scientist.

### Q: Where has Sandra Loureiro worked during her career?
A: Sandra Loureiro has been employed at ISCTE – Lisbon University Institute since 2012. Prior to that, she worked at the University of Aveiro from 2007 to 2012 and Universidade Lusófona from 1998 to 2007.

### Q: What are Sandra Loureiro's main areas of research?
A: Her main areas of research include marketing science, consumer behavior, virtual reality, augmented reality, artificial intelligence, and brand.

### Q: Where did Sandra Loureiro complete her doctoral studies?
A: Sandra Loureiro earned her Doctor of Philosophy degree from the University of Extremadura - Badajoz Campus between 2002 and 2006.

## Why They Matter
Sandra Loureiro matters due to her role as a dedicated researcher and university teacher in the evolving field of marketing science. Her focus on integrating cutting-edge technologies like artificial intelligence, virtual reality, and augmented reality into marketing and consumer behavior research is significant. In a rapidly digitizing world, her work contributes to understanding how these technologies impact consumer decisions and brand strategies. As an educator, she influences future generations of marketing professionals and researchers, shaping their understanding of modern marketing challenges and opportunities. Her academic contributions help bridge the gap between technological innovation and practical marketing applications, fostering a more informed and adaptive approach within the industry.

## Notable For
*   Being a Portuguese researcher and marketing scientist.
*   Her academic career, including her current role at ISCTE – Lisbon University Institute.
*   Her research focus on the intersection of marketing with artificial intelligence, virtual reality, and augmented reality.
*   Her expertise in consumer behavior and brand.
*   Being slated to receive the Mulheres na Ciência award in 2025.

## Body

### Personal Details
Sandra Loureiro was born in 1967. She is a female of Portuguese citizenship. Her given name is Sandra and her family name is Loureiro. She is also known by the alias Sandra M.C. Loureiro.

### Education
Sandra Loureiro pursued her higher education at several institutions:
*   **University of Extremadura - Badajoz Campus:** She earned a Doctor of Philosophy degree from this university in Badajoz, Spain, between September 2002 and July 2006.
*   **Lisbon School of Economics and Management:** She studied here from September 2000 to July 2002.
*   **Instituto Superior Técnico:** She attended this institution from September 1985 to July 1991.

### Professional Career
Sandra Loureiro is a researcher and university teacher.
*   **Current Employer:** She has been employed by ISCTE – Lisbon University Institute, a Portuguese public tertiary education institution, since 2012.
*   **Past Employers:**
    *   University of Aveiro: From 2007 to 2012.
    *   Universidade Lusófona: From 1998 to 2007.

### Fields of Work and Research Interests
Her primary fields of work include:
*   Marketing science
*   Marketing
*   Consumer behavior
*   Virtual reality
*   Augmented reality
*   Artificial intelligence
*   Brand

### Awards and Recognition
Sandra Loureiro is slated to receive the Mulheres na Ciência award in 2025.

### Languages
She is proficient in both English and Portuguese.

### Identifiers
Sandra Loureiro has several academic and professional identifiers:
*   ISNI: 0000000068781510
*   GND ID: 1051294053
*   LOOP ID: 667384
*   VIAF ID: 98686451
*   ResearcherID: B-5180-2010
*   NL CR Aut ID: jcu20251277910 (with qualifier 'Loureiro, Sandra Maria Correia')
*   DBLP Author ID: 27/8923
*   CiênciaVitae ID: 4919-D40E-14E6
*   Scopus Author ID: 27467492100
*   Publons Author ID: 903861
*   Mendeley Person ID: sandra-loureiro
*   DDB Person (GND) ID: 1051294053
*   Dimensions Author ID: 014521277532.46
*   Library of Congress Authority ID: n2018071603

## References

1. [ORCID Public Data File 2023](https://pub.orcid.org/v3.0/0000-0001-8362-4430/education/44932)
2. [ORCID Public Data File 2023](https://pub.orcid.org/v3.0/0000-0001-8362-4430/education/44928)
3. [ORCID Public Data File 2023](https://pub.orcid.org/v3.0/0000-0001-8362-4430/education/44919)
4. Czech National Authority Database
5. [Source](http://orcid.org/0000-0001-8362-4430)
6. [Source](https://webstorage.cienciaviva.pt/public/pt.cienciaviva.io/cms/files/XMSBzQ9TD2MLWIcedQ.pdf)
7. [Source](https://data.dnb.de/opendata/authorities-gnd-person_lds.rdf.gz)
8. [Source](https://publons.com/researcher/903861/)
9. [ORCID Public Data File 2020](https://pub.orcid.org/v3.0_rc1/0000-0001-8362-4430/external-identifiers/1262667)
10. [ORCID Public Data File 2020](https://pub.orcid.org/v3.0_rc1/0000-0001-8362-4430/external-identifiers/1332391)