# Salad = success and fries = failure? Conceptualizing and assessing self‐control outcome measures in food decision‐making research

> Research article (Journal of Consumer Behaviour, 2015) · cited 15× · AI/ML

**Wikidata**: [openalex:W2327468115](https://www.wikidata.org/wiki/openalex:W2327468115)  
**Source**: https://4ort.xyz/entity/salad-success-and-fries-failure-conceptualizing-and-assessing-selfcontrol-outcome-measures-in-food-decisionmaking-resear