# Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures

> Research article (Journal of Consumer Research, 2021) · cited 72× · AI/ML

**Wikidata**: [openalex:W3129853988](https://www.wikidata.org/wiki/openalex:W3129853988)  
**Source**: https://4ort.xyz/entity/safe-together-vulnerable-apart-how-interstitial-space-in-text-logos-impacts-brand-attitudes-in-tight-versus-loose-cultur