# “Running is my boyfriend”: consumers’ relationships with activities

> Research article (Journal of Services Marketing, 2017) · cited 16× · AI/ML

**Wikidata**: [openalex:W2573271381](https://www.wikidata.org/wiki/openalex:W2573271381)  
**Source**: https://4ort.xyz/entity/running-is-my-boyfriend-consumers-relationships-with-activities