# Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers

> Research article (Journal of Consumer Research, 2018) · cited 59× · AI/ML

**Wikidata**: [openalex:W2810883377](https://www.wikidata.org/wiki/openalex:W2810883377)  
**Source**: https://4ort.xyz/entity/room-for-opportunity-resource-scarcity-increases-attractiveness-of-range-marketing-offers