# ROLE-PLAYING IN A CONSUMPTION CONTEXT: AN EXPERIENTIAL LEARNING ACTIVITY FOCUSED ON THE CONSUMER DECISION-MAKING PROCESS

> Research article (Marketing Education Review, 2018) · cited 13× · AI/ML

**Wikidata**: [openalex:W2790165169](https://www.wikidata.org/wiki/openalex:W2790165169)  
**Source**: https://4ort.xyz/entity/role-playing-in-a-consumption-context-an-experiential-learning-activity-focused-on-the-consumer-decision-making-process