# Role of Skepticism and Message Elaboration in Determining Consumers’ Response to Cause-Related Marketing Claims on Facebook Brand Pages

> Research article (Journal of Current Issues & Research in Advertising, 2019) · cited 35× · AI/ML

**Wikidata**: [openalex:W2981781524](https://www.wikidata.org/wiki/openalex:W2981781524)  
**Source**: https://4ort.xyz/entity/role-of-skepticism-and-message-elaboration-in-determining-consumers-response-to-cause-related-marketing-claims-on-facebo