# Role of customers in circular business models

> Research article (Journal of Business Research, 2021) · cited 132× · AI/ML

**Wikidata**: [openalex:W3125391601](https://www.wikidata.org/wiki/openalex:W3125391601)  
**Source**: https://4ort.xyz/entity/role-of-customers-in-circular-business-models