# Role of brand engagement and co-creation experience in online brand community continuance: A service-dominant logic perspective

> Research article (Information Processing & Management, 2022) · cited 54× · AI/ML

**Wikidata**: [openalex:W4307717514](https://www.wikidata.org/wiki/openalex:W4307717514)  
**Source**: https://4ort.xyz/entity/role-of-brand-engagement-and-co-creation-experience-in-online-brand-community-continuance-a-service-dominant-logic-persp