# Rogues and Deviants: a game-theoretic perspective on opportunism in strategic alliances

> Research article (Journal of Marketing Management, 2019) · cited 16× · AI/ML

**Wikidata**: [openalex:W2987928336](https://www.wikidata.org/wiki/openalex:W2987928336)  
**Source**: https://4ort.xyz/entity/rogues-and-deviants-a-game-theoretic-perspective-on-opportunism-in-strategic-alliances