# ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION

> Research article (Marketing Letters, 2022) · cited 38× · AI/ML

**Wikidata**: [openalex:W4207073753](https://www.wikidata.org/wiki/openalex:W4207073753)  
**Source**: https://4ort.xyz/entity/robotbrand-fit-the-influence-of-brand-personality-on-consumer-reactions-to-service-robot-adoption