# Roadside digital billboard advertisements: Effects of static, transitioning, and animated designs on drivers’ performance and attention

> Research article (Transportation Research Part F Traffic Psychology and Behaviour, 2021) · cited 21× · AI/ML

**Wikidata**: [openalex:W3214730405](https://www.wikidata.org/wiki/openalex:W3214730405)  
**Source**: https://4ort.xyz/entity/roadside-digital-billboard-advertisements-effects-of-static-transitioning-and-animated-designs-on-drivers-performance-an