# RFM ranking – An effective approach to customer segmentation

> Research article (Journal of King Saud University - Computer and Information Sciences, 2018) · cited 195× · AI/ML

**Wikidata**: [openalex:W2891398129](https://www.wikidata.org/wiki/openalex:W2891398129)  
**Source**: https://4ort.xyz/entity/rfm-ranking-an-effective-approach-to-customer-segmentation