# RFM-based repurchase behavior for customer classification and segmentation

> Research article (Journal of Retailing and Consumer Services, 2021) · cited 85× · AI/ML

**Wikidata**: [openalex:W3154187272](https://www.wikidata.org/wiki/openalex:W3154187272)  
**Source**: https://4ort.xyz/entity/rfm-based-repurchase-behavior-for-customer-classification-and-segmentation