# RFM Based Market Segmentation Approach Using Advanced K-means and Agglomerative Clustering: A Comparative Study

> Research article (2019 International Conference on Electrical, Computer and Communication Engineering (ECCE), 2019) · cited 28× · AI/ML

**Wikidata**: [openalex:W2939724359](https://www.wikidata.org/wiki/openalex:W2939724359)  
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