# Revolution or inflated expectations? Exploring the impact of generative AI on ideation in a practical sustainability context

> Research article (Technovation, 2024) · cited 23× · AI/ML

**Wikidata**: [openalex:W4403479902](https://www.wikidata.org/wiki/openalex:W4403479902)  
**Source**: https://4ort.xyz/entity/revolution-or-inflated-expectations-exploring-the-impact-of-generative-ai-on-ideation-in-a-practical-sustainability-cont