# Revisiting the resource-based view (RBV) theory: from cross-functional capabilities perspective in post COVID-19 period

> Research article (Journal of Strategic Marketing, 2023) · cited 51× · AI/ML

**Wikidata**: [openalex:W4321367169](https://www.wikidata.org/wiki/openalex:W4321367169)  
**Source**: https://4ort.xyz/entity/revisiting-the-resource-based-view-rbv-theory-from-cross-functional-capabilities-perspective-in-post-covid-19-period