# Revisiting the consumer brand engagement concept

> Research article (Journal of Business Research, 2020) · cited 129× · AI/ML

**Wikidata**: [openalex:W2999066084](https://www.wikidata.org/wiki/openalex:W2999066084)  
**Source**: https://4ort.xyz/entity/revisiting-the-consumer-brand-engagement-concept