# Revisiting firm-created word of mouth: High-value versus low-value seed selection

> Research article (International Journal of Research in Marketing, 2016) · cited 10× · AI/ML

**Wikidata**: [openalex:W2286472616](https://www.wikidata.org/wiki/openalex:W2286472616)  
**Source**: https://4ort.xyz/entity/revisiting-firm-created-word-of-mouth-high-value-versus-low-value-seed-selection