# Revisiting “Cool Japan” in country-of-origin research: a commentary and future research directions

> Research article (Asia Pacific Journal of Marketing and Logistics, 2023) · cited 12× · AI/ML

**Wikidata**: [openalex:W4319037374](https://www.wikidata.org/wiki/openalex:W4319037374)  
**Source**: https://4ort.xyz/entity/revisiting-cool-japan-in-country-of-origin-research-a-commentary-and-future-research-directions