# Revised Unique Selling Proposition: Scale Development, Validation, and Application

> Research article (Journal of Promotion Management, 2016) · cited 20× · AI/ML

**Wikidata**: [openalex:W2517299546](https://www.wikidata.org/wiki/openalex:W2517299546)  
**Source**: https://4ort.xyz/entity/revised-unique-selling-proposition-scale-development-validation-and-application