# Reversing the Similarity Effect in Stock‐Outs: A New Look at a Renowned Phenomenon in Consumers’ Brand Switching Behavior

> Research article (Psychology and Marketing, 2015) · cited 10× · AI/ML

**Wikidata**: [openalex:W2192499268](https://www.wikidata.org/wiki/openalex:W2192499268)  
**Source**: https://4ort.xyz/entity/reversing-the-similarity-effect-in-stockouts-a-new-look-at-a-renowned-phenomenon-in-consumers-brand-switching-behavior