# Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective

> Research article (Journal of Business Research, 2020) · cited 283× · AI/ML

**Wikidata**: [openalex:W3004954968](https://www.wikidata.org/wiki/openalex:W3004954968)  
**Source**: https://4ort.xyz/entity/rethinking-the-process-of-diffusion-in-innovation-a-service-ecosystems-and-institutional-perspective