# Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

> Research article (Environment and Planning A Economy and Space, 2015) · cited 376× · AI/ML

**Wikidata**: [openalex:W2236668497](https://www.wikidata.org/wiki/openalex:W2236668497)  
**Source**: https://4ort.xyz/entity/rethinking-the-place-brand-the-interactive-formation-of-place-brands-and-the-role-of-participatory-place-branding