# Rethinking the bottom of the pyramid: Towards a new marketing mix

> Research article (Journal of Retailing and Consumer Services, 2020) · cited 57× · AI/ML

**Wikidata**: [openalex:W3081972499](https://www.wikidata.org/wiki/openalex:W3081972499)  
**Source**: https://4ort.xyz/entity/rethinking-the-bottom-of-the-pyramid-towards-a-new-marketing-mix