# Retailer Categorization: How Store-Format Price Image Influences Expected Prices and Consumer Choices

> Research article (Journal of Retailing, 2018) · cited 29× · AI/ML

**Wikidata**: [openalex:W2888024263](https://www.wikidata.org/wiki/openalex:W2888024263)  
**Source**: https://4ort.xyz/entity/retailer-categorization-how-store-format-price-image-influences-expected-prices-and-consumer-choices