# Retail shopper confusion: Conceptualization, scale development, and consequences

> Research article (Journal of Business Research, 2016) · cited 59× · AI/ML

**Wikidata**: [openalex:W2287418373](https://www.wikidata.org/wiki/openalex:W2287418373)  
**Source**: https://4ort.xyz/entity/retail-shopper-confusion-conceptualization-scale-development-and-consequences