# Retail Managers’ Preparedness to Capture Customers’ Emotions: A New Synergistic Framework to Exploit Unstructured Data with New Analytics

> Research article (British Journal of Management, 2021) · cited 16× · AI/ML

**Wikidata**: [openalex:W3183328376](https://www.wikidata.org/wiki/openalex:W3183328376)  
**Source**: https://4ort.xyz/entity/retail-managers-preparedness-to-capture-customers-emotions-a-new-synergistic-framework-to-exploit-unstructured-data-with