# Retail Industry Analytics: Unraveling Consumer Behavior through RFM Segmentation and Machine Learning

> Research article (2024 IEEE International Conference on Electro Information Technology (eIT), 2024) · cited 29× · AI/ML

**Wikidata**: [openalex:W4401164138](https://www.wikidata.org/wiki/openalex:W4401164138)  
**Source**: https://4ort.xyz/entity/retail-industry-analytics-unraveling-consumer-behavior-through-rfm-segmentation-and-machine-learning