# Responsible you, despicable me: Contrasting competitor inferences from socially responsible behavior

> Research article (Journal of Business Research, 2015) · cited 20× · AI/ML

**Wikidata**: [openalex:W1787881694](https://www.wikidata.org/wiki/openalex:W1787881694)  
**Source**: https://4ort.xyz/entity/responsible-you-despicable-me-contrasting-competitor-inferences-from-socially-responsible-behavior