# Resolving the start-up identity crisis: Strategizing in a network context

> Research article (Industrial Marketing Management, 2017) · cited 23× · AI/ML

**Wikidata**: [openalex:W2779733712](https://www.wikidata.org/wiki/openalex:W2779733712)  
**Source**: https://4ort.xyz/entity/resolving-the-start-up-identity-crisis-strategizing-in-a-network-context